STRATEGIC CONSULTING

WIX
FILTERS
PROMOTIONS

WIX (a division of MANN+HUMMEL Group) is a world leader in filtration products manufactured for automotive, diesel, agricultural, and industrial applications.  For nearly a decade, PROtential has analyzed, negotiated, and optimized WIX Filters motorsports sponsorship investments and product technical partnerships across NASCAR, IndyCar, NHRA Drag Racing, and ARX Americas Rallycross.  PROtential also assists WIX with program activation, at-track customer guest hospitality, filter distributor promotions, custom brand events, and a show car mobile marketing program.