There is no typical PROtential client or engagement. Our clients range from Fortune 500 companies to startups with varying corporate hierarchies. What is typical for us is to partner with entities that want our help recognizing underutilized assets, resources and relationships. Our objective is to define the “what” and to provide the “how” right now – so our clients can literally profit from the experience. In many cases we are even compensated by our clients’ new strategic partners!

“Barrett-Jackson has had the pleasure of working with PROtential over the past twenty years. They’ve brought both automotive and non-endemic sponsors to Barrett-Jackson, and the level of success has been tremendous. We’ve worked together to carve out the ideal partners for our events and publication. We’re looking forward to the next twenty years, and what together we can accomplish.”

Ed Capen, Director of Corporate Partnerships, Barrett-Jackson

“I love working with Josh Russell and PROtential.  Josh’s unique ability to envision exceptional, out of the ordinary, cost effective ways to increase brand reach and loyalty are phenomenal, and executed flawlessly by the entire PROtential team.  Highly Recommended!”

Georgianne Dickey, Former Senior Marketing Manager, Federal-Mogul Motorparts

“As an artist, I’ve worked with PROtential on many projects. Eric De Bord, Josh Russell and I have very similar interests and passions! We share the love for everything Automotive, Hot Rodding and of course Racing! It makes it easy to communicate ideas and concepts, when the people you are dealing with speak the same language. They are the best to work with!”

Ed Tillrock, Architectural & Automotive Fine Artist, Pencil Specialist