ABOUT US

At PROtential, we apply our passion, talents, and insights to deliver powerful assets, programs, and promotions that help our clients achieve enduring business growth.

Founded in 2000 by Eric DeBord, PROtential is a leading North American business consultancy and marketing agency, with specialized expertise in sports, entertainment, and lifestyle marketing.   PROtential excels in execution of marketing, business development, sponsorship analysis, retail activation, creative, consumer promotions, hospitality, events, and experiential mobile tours for its clients.

From our corporate offices outside Chicago, PROtential’s team of seasoned professionals undertakes work for clients in sports and series including NFL Football, NCAA Football, MLS Soccer, Minor League Baseball, NASCAR, NHRA Drag Racing, IndyCar Series, ARX Americas Rallycross, and more. In the entertainment and lifestyle space, our work ranges from premiere music festivals, to the annual Sturgis Motorcycle Rally, and the Goodguys Rod & Custom show series.

PROtential’s client roster has included Fortune 500 companies, leading brands, and top-tier properties such as Smithfield Foods, Snap-on Inc., Spectrum Reach, Sherwin-Williams, PEAK Antifreeze, WIX Filters, NAPA, Federal-Mogul Motorparts, and Mecum Auctions.

LEVERAGE OUR EXPERTISE

PROtential partners have leadership and hands-on experience in most industry sectors –from B2B to consumer brands to channel marketing, with over 100+ years combined of brand building experience.

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OUR HORSEPOWER, YOUR BRAND

Whatever your marketing needs, trust PROtential to tackle it with peerless energy and passion. We possess the drive, commitment, and experience to provide you the masterful solutions that you seek. Right now.

CAPABILITIES

MEET OUR PROS

Eric De Bord

Founder & CEO

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Josh Russell

Executive Vice President and Creative Director

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Brett De Bord

Vice President, Client Solutions

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Buddy Rice

Vice President, Talent Development

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Mary Beth De Bord

Vice President and General Counsel

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Lauren Haiduk

Vice President, Client Hospitality & On-Site Activation

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Jack Luse

Account Manager

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Chad Hill

Lead Designer

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Jacoby O’Connor

Lead Designer

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Betsy Schwartzmann

Financial Controller

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