Project Description

MOBILE MARKETING

SMITHFIELD SMOKEHOUSE
NASCAR RACE
FAN DISPLAY MOBILE TOUR

To help Smithfield engage with NASCAR fans, PROtential manages and executes the brand’s Smithfield Smokehouse fan display and brand activation at more than twenty NASCAR race weekends per year.  Activity includes full set-up and tear down, management of brand ambassadors, catering, prepared food sampling, couponing, contest sign-up, interactive games, show cars, free prize giveaway, and showcase events featuring racing celebrities like driver Aric Almirola, NASCAR legend Richard Petty, and team owner Tony Stewart.

The display allows the brand to interact with up to 10,000 fans per race weekend, and also provides a branded platform for media events, television content, radio remotes, and special fan events like the Smithfield Bacon Eating Contest series and Smithfield Smokin’ Showdown live tailgate cooking contests.

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