Project Description

DEALMAKING

GAS MONKEY
GARAGE
AT INDY 500

PROtential brought together Gas Monkey Garage owner Richard Rawlings, well known for his performance car builds in the television series Fast N’ Loud on Discovery Channel, and IndyCar’s Dreyer & Reinbold and Kingdom Racing teams – to partner on a Gas Monkey Garage entry for the 100th running of the Indianapolis 500.

The first-time IndyCar sponsor used the sponsorship to launch its new Gas Monkey Energy Drink to an international audience.  Included in the effort were sales promotions, PR, television integration, and at-track guest hospitality throughout the month of May.

PROTENTIAL MARKETING

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