BRAND ACTIVATION

KRAKUS POLISH HAM: PROUD TO BE
FEEDING
THE FIRE

For Chicago’s #1 deli ham, PROtential negotiated a multi-year sponsorship as the Official Deli Meat of the Chicago Fire Soccer Club, and created a comprehensive brand campaign that included multilingual television & radio spots, outdoor, consumer sweepstakes, trade sales contests, in-store, and stadium signage – putting the brand’s new MLS soccer assets to work.

PROtential executed every aspect of the campaign and activation, including sampling and couponing from a custom-built Krakus display at matches and community soccer events, creating invitation-only customer tailgate events with gourmet food & beverage, and hosting VIP category buyers at each home match – including an exclusive on-field player meet & greet during the Krakus Man of the Match trophy presentation.