NAPA CHASSIS PARTS:
TOUGH ENOUGH FOR
NAPA Auto Parts wanted a compelling marketing platform for its line of chassis parts, with which to engage both its distributors and customers. For NAPA and its manufacturer partner Federal-Mogul Motorparts, PROtential structured an advantageous sponsorship and spokesperson agreement with Red Bull Global Rallycross driver and television personality Tanner Foust.
To help drive sales through NAPA Auto Parts stores and NAPA Auto Care Centers, PROtential deployed a comprehensive, multi-platform campaign. The effort included brand advertising, national trade & consumer retail promotions, point-of-sale materials, B2B initiatives, cause-related PR events, customer guest race hospitality, trade show appearances, and exclusive VIP customer experiences with Foust.