Project Description

TRADE PROMOTIONS

NHL
WINTER CLASSIC
& STADIUM SERIES PROMOTIONS

For Federal-Mogul Motorparts, PROtential helped to design and execute regional and customer-specific Gift-With-Purchase, sweepstakes, and trade sales contest programs to leverage the company’s NHL hockey sponsorship.

Customers of Federal-Mogul’s ANCO Wiper Blades and Wagner Brakes product lines earned Shop.NHL.com gift cards and branded hockey-themed merchandise in gift-with-purchase programs, while sweepstakes and sales contest winners enjoyed VIP weekend trips to the annual NHL Winter Classic® and regional NHL Stadium Series® outdoor hockey games.  PROtential handled everything from the sweepstakes and sales contest rules drafts, to prizewinner notifications, prize fulfillment, lodging, and coordination of gameday hospitality.

PROTENTIAL MARKETING

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