EMERGENCY ’63 CHEVY BEL AIR
AMBULANCE MOBILE TOUR
For Old World Industries PEAK Antifreeze brand, PROtential created a mobile tour that brought to life the brand’s new medical-themed advertising campaign, reminding vehicle owners about the importance of “coolant checkups” – because a mere 18 degree increase in engine temperature has the potential to result in a mechanical breakdown and roadside emergency. Within less than two months, PROtential developed the concept, then purchased, modified, and painted the ’63 Chevrolet station wagon, deploying it for display at the season’s first NHRA drag race in Pomona. PEAK’s sponsored drag racer, “Doctor” John Force, made appearances with the wagon and accompanying “urgent care” display at nearly 20 NHRA race weekends, retailer events, corporate displays, and trade shows throughout the year.