Project Description
CONSUMER AND TRADE PROMOTIONS
RAYBESTOS GARAGE
PROJECT BUILD
SWEEPSTAKES
PROtential staffers created and developed the perennial Raybestos Brakes “project build” sweepstakes and promotional campaign first launched in 2010, a program that each year has generated up to 300 million impressions, 60,000 unique entries, and sellouts of 5,000 promotional kits to the distributor network within 45 days. Each vehicle build showcases the installation of Raybestos brakes and chassis parts. The program was recognized by the Automotive Communications Council with its Best In Show award for the Digital & Social Media promotional campaign for the Raybestos integrated sweepstakes, and its RaybestosGarage.com microsite.
High profile Raybestos vehicle builds featured in television, web videos, magazines, and enthusiast media worldwide have included:
1932 Ford Roadster Pickup, built by Troy Ladd at Hollywood Hot Rods
1964 Pontiac GTO-R, built by Kevin Tully at Hot Rod Chassis & Cycle
2013 ROUSH Stage 3 Mustang, built by ROUSH Performance
2014 Toyota Tundra, built by Addictive Desert Designs and Foutz Motorsports
1971 Chevrolet Camaro, built by Jeff Schwartz at Schwartz Performance
PROTENTIAL MARKETING