Project Description

BRAND ACTIVATION; CONSUMER AND TRADE PROMOTIONS

ROADKILL ZIP-TIE
DRAGS
POWERED BY PANDUIT

Panduit, a privately-held manufacturer of professional-quality wiring, electrical, network infrastructure, and communications products, wished to further develop distribution and visibility of its cable tie product line in the automotive aftermarket space.

PROtential helped Panduit develop its go-to-market strategy, facilitated Panduit product technical partnerships with several pro race teams and influencers, and negotiated an attention-getting official sponsorship of the Roadkill Zip-Tie Drags. Panduit “zip ties” were featured at the amateur drag racing event, in video and social media content documenting competitors’ racecar builds, and in product performance testimonials. PROtential helped Panduit execute a national consumer and trade sales promotion that sent prize winners, key customers, and new account prospects to Tucson, Arizona, for the sponsored Roadkill Zip-Tie Drags event and accompanying Panduit golf outing.

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