SPONSORSHIP & HOSPITALITY

SHERWIN-WILLIAMS
COILS & COATINGS
MARKETING

For Sherwin-Williams and its Valspar brand (acquired in 2017), one of the largest coatings manufacturers in the world, PROtential manages the company’s sponsorship negotiation and placement with partner race teams across IndyCar and NASCAR.  As part of its program, PROtential also handles Sherwin-Williams related at-track customer guest event management and hospitality.