CAUSE RELATED

SMITHFIELD
HELPING HUNGRY HOMES
CAMPAIGN

PROtential has assisted Smithfield Foods in its Cause Related Marketing and PR efforts, engaging its team owners, driver, retailer partners, and select racetracks in making large-scale food donations to people in need.  Staged media events around truckload food donations at key retail locations delight both retail customers and consumers, and have included VIP dinners with Richard Petty or meet & greets with driver Aric Almirola for key retailer executives.  It’s all part of our work away from the track on any given NASCAR race weekend.