BRAND ACTIVATION; CONSUMER AND TRADE PROMOTIONS

SMITHFIELD
NCAA FOOTBALL
RETAIL PROMOTIONS

For Smithfield Foods, the word’s largest producer of pork products, PROtential helped activate the company’s sponsorship deals with NCAA Football programs at select universities throughout its historic core market in the southeastern United States.  PROtential developed and implemented retailer-specific regional sweepstakes promotions and sales contests, including POP design, production, prizewinner notification, and college gameday prize experience fulfillment.  The promotions leveraged the available assets, helped drive sales of Smithfield branded pork products through grocery store meat & deli departments, enhanced relationships with important retail chains, and reinforced the brand’s localized support of “hometown” universities.