Project Description

RETAIL TO RACETRACK

SMITHFIELD
NASCAR
RETAIL PROMOTIONS

For Smithfield Foods, the world’s largest producer of pork products, PROtential helped negotiate the company’s multi-year NASCAR sponsorship deals with Richard Petty Motorsports and Stewart-Haas Racing, and then went to work developing and implementing more than 50 annual retailer-specific regional & national sweepstakes promotions and sales contests, including POP design, production, prizewinner notification, and raceday prize experience fulfillment.  The promotions help drive sales of Smithfield branded pork products through the meat & deli departments of thousands of US & Canadian grocery stores each year, and reinforce the brand’s role as primary sponsor of the #43 car and #10 car over the past several seasons.

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