For the past several years, PROtential has helped Snap-on Inc. with the execution of its annual Global Leadership & Rapid Continuous Improvement Conference. The week-long international conference hosts more than 300 of Snap-on’s top executives from across the world at a Chicago-area hotel and conference center. PROtential develops an event theme that aligns with the Annual Report, designs all event creative, and then leads production and installation of large format graphics, signage, and display pieces.
To keep the event fresh, the conference theme changes each year. Recently, we executed an art gallery and museum themed event, titled The Art of Work, for which original fine art pieces featuring Snap-on tools were commissioned. We’ve also executed a comic book superhero theme, with original comic book cover illustrations depicting heroic workmen using Snap-on tools & equipment, titled Snap-on Superheroes: Equipped With Tools to Accomplish the Extraordinary. To help make the opening reception events more engaging, PROtential commissions fine artists – from illustrators to painters to pencil specialists – to work on themed original artwork during the “Live Art” reception, while also interacting with Snap-on’s guests.