SPONSORSHIP, B2B & HOSPITALITY
MANAGEMENT & HOSPITALITY
For Spectrum Reach, one of the largest cable operators and broadband communications companies in the United States, PROtential manages the company’s sponsorship negotiation and placement with partner race teams across IndyCar, NASCAR, and NHRA Drag Racing. Included in these unique arrangements is Spectrum Reach cable television media inventory, available for teams to direct to their primary sponsors. As part of its program, PROtential also handles Spectrum Reach’s related at-track customer guest event management and hospitality.