Project Description

BRAND ACTIVATION

STEWART-WARNER GAUGES
AT THE RACE
OF GENTLEMEN

For The Race of Gentlemen, a nostalgia drag racing event on the beaches of Wildwood, New Jersey, PROtential prepared and entered a period-correct roadster.  For our client Stewart-Warner, PROtential equipped its racecar with Stewart-Warner gauges, created era-appropriate graphics and signage for race weekend displays, and captured dynamic photos, video, and social content that showcased both new and vintage Stewart-Warner instrumentation installed across the entire field of pre-1934 car and pre-1947 motorcycle competitors.  PROtential staffers have also assisted Stewart-Warner with trade show booth design, product development, apparel design, and event sponsorship evaluation.

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