![portfolio-lg-brett-trog](https://protential.com/wp-content/uploads/2019/03/portfolio-lg-brett-trog.jpg)
BRAND ACTIVATION
STEWART-WARNER GAUGES
AT THE RACE
OF GENTLEMEN
For The Race of Gentlemen, a nostalgia drag racing event on the beaches of Wildwood, New Jersey, PROtential prepared and entered a period-correct roadster. For our client Stewart-Warner, PROtential equipped its racecar with Stewart-Warner gauges, created era-appropriate graphics and signage for race weekend displays, and captured dynamic photos, video, and social content that showcased both new and vintage Stewart-Warner instrumentation installed across the entire field of pre-1934 car and pre-1947 motorcycle competitors. PROtential staffers have also assisted Stewart-Warner with trade show booth design, product development, apparel design, and event sponsorship evaluation.