Project Description

MOBILE MARKETING

TIMBERLAND PRO
@SKILLSUSA
NATIONAL CHAMPIONSHIPS

For VF Corporation’s Timberland PRO product line, PROtential built and staffed a Timberland PRO trailer display for the annual SkillsUSA National Conference & Championships.  The display helped introduce Timberland PRO’s tough and durable line of work boots, shoes, and workwear to the 8,500 SkillsUSA student competitors, instructors, judges and organizers who attend the event each year. Daily boot giveaways, interactive games, an IndyCar simulator, and a sponsored National Day of Service all helped to develop a meaningful brand relationship with our country’s next generation of skilled tradespeople.

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