BRAND ACTIVATION; CONSUMER AND TRADE PROMOTIONS
ANNIVERSARY DIECAST PROMOTION
In celebration of WIX Filters 75th Anniversary, PROtential helped with development, sourcing, and mobile marketing support for a national in-store promotion featuring a 1939 Ford Deluxe Coupe 1:18-scale collectible diecast. Hundreds of thousands of die cast cars were produced as part of retail point-of-sale kits that included a counter card, poster, and pressure-sensitive sticker sheet. Bringing the promotional to life, PROtential secured an actual 1939 Ford Deluxe Coupe, customized it to match the commemorative die cast car, and put it on the road as part of WIX Filters 75th Anniversary mobile tour.